Dear Kroger,
You recently expanded your store in my area a great deal. You added a Starbucks, a Donatos, a sushi bar, and countless new aisles. For you, this is, I suppose, a good thing. More space, more products, (hopefully) more sales. I’m happy for you.
However, was it really necessary to change the location of so many items? Certainly, with the expansion of the store, things couldn’t be in the exact same place. I get that things had to be moved a bit to deal with the new additions.
But do so many things really need to be moved across the frakking store? Not only have some things been moved to a totally new location, miles away from their original spot, some items that I buy normally weren’t to be found at all. Whether they’re hiding somewhere that I missed, or they disappeared in the move, I don’t know.
Please provide an updated floor plan, set out at the doors, for your customers. We’d really appreciate it. When someone is craving banana-flavored chips, it’s quite frustrating to be not be able to find them.
Thanks.

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July 4, 2007 at 9:05 am
Fig
Poor Josh. Change is good! Embrace it. Enjoy browsing your “new” store. You will soon come to know where everything is, and can once again settle into your rut.
July 4, 2007 at 10:55 am
Josh
I know, I know. I would have enjoyed browsing it if I hadn’t been tired; as it was, I wanted to get what was on my list and get out. Wandering the aisles like some fellow lost in a desert wasn’t much fun.
BTW..
Poor Josh.
Must you always pick on me?
July 4, 2007 at 1:37 pm
Zeitlos
I think this is the reason why Wal-Mart was so completely unsuccesful in Germany (besides the very expensive prices): You needed a floor plan to find all the stuff. Everything was different from traditional German super markets. Terrible. A track and field race to buy some milk an tomatoes.
July 4, 2007 at 5:40 pm
Nils
Yeah, same here. Miles? Even our superstores would fit into one section of your Grover. I suppose we enjoy our walks but only along elegant boulevards. You know how we Europeans are.
Hope you find those crisps though. Something that exotic must be hard to live without once you’ve developed the taste.
Btw, happy fourth, insofar as you celebrate that yourself of course.
July 4, 2007 at 6:01 pm
Josh
Zeitlos: I’d be interested in knowing how a traditional German super market is set up.
Nils: I wasn’t actually after banana-flavored crisp (yuck). But I did fail in finding a few things I was looking for.
Thanks for the happy 4th. I generally go and watch the local fireworks with my family, but that’s about it.
July 5, 2007 at 1:34 am
Nils
German supermarket? Aldi dot com?
July 5, 2007 at 10:12 am
Josh
We actually have an Aldi store in town (complete with freezers that have both English and German), but the question is: does our Aldi store have the same layout as a German Aldi store?